About Us
Where we came from, and what we believe in
Four decades of experience, and a company born to grow
The story of Zahrat Al-Wujud did not begin in 2018. It began more than forty years earlier, when its founders took their first steps in the food trade. Over those decades they lived through every shift in the Libyan market, built solid relationships with suppliers and merchants at home and abroad, and gained a deep understanding of what Libyan consumers need and what merchants look for.
As the business grew and our ambitions widened, the decision was made to establish Zahrat Al-Wujud Food Import Company in Benghazi in 2018, to serve as the corporate framework that organizes this experience, eases trade locally and internationally, and lays the foundation for a new stage of growth.
In the early years we focused on what we know best: importing food commodities and selling them wholesale. Then came the first brand to carry our signature, and we moved from selling other people’s products to building our own. The story is still being written.
“Our company is newly established, but our presence in the market goes back more than forty years: a steady, self-reliant presence built on trust.”
Our Vision
To be the leading and most trusted food partner in Libya, to bring our products to every Libyan home, and to carry the name of Libya and its bounty to world markets.
Our Mission
To provide high-quality food products at fair prices for the Libyan market through carefully planned imports and an efficient distribution network, while building lasting commercial relationships with our partners at home and abroad, and contributing to the growth of the national food sector through export, manufacturing and agriculture.
The principles that guide our business
Steadfastness
We have been through every market fluctuation and stayed the course, because we do not change our principles when circumstances change.
Reliability
Our word is a contract: what we promise in our quote is what reaches you.
Self-reliance
We finance our business ourselves and make our own decisions, and we do not wait for anyone to open the way for us.
Quality
We never compromise on quality, even if it costs us a smaller profit.
Openness and diversity
We work with partners from different cultures and countries, and see every difference as an opportunity to learn.
Sustainability
We think about tomorrow before today: measured growth that protects the rights of our partners and our community.
Milestones on the road to growth
More than 40 years ago
The company’s founders began their journey in the food trade, locally and internationally.
2018
The corporate entity was born in Benghazi.
Our own brand
Launch of our own energy drink brand: Fire Ball.
Expansion
Our trucks now reach beyond Benghazi to the rest of the eastern cities.
The next stage
A new chapter, told on our Growth Horizons page.
Steadfast, honest, and ambitious
When we first started working in the food trade, our goal was simple: to provide our people with good food at a fair price. Over the years the goal grew and so did the responsibility, but the principle has remained the same.
We founded Zahrat Al-Wujud to turn this experience into an institution able to grow and endure, and to open our doors to new partnerships at home and abroad. We believe Libya deserves strong food companies that import wisely, distribute efficiently, and export the bounty of their land with pride.
We thank everyone who has trusted us, whether customers or partners, and we promise to remain as you have known us.
Zahrat Al-Wujud Food Import Company
Let's build a successful partnership together
We welcome merchants, distributors, suppliers and investors who share our ambition.